Key Responsibilities

* Make outbound calls daily to fresh leads, campaign leads and existing customers
* Explain the old gold buying and pledged gold release process clearly, and qualify leads on intent, gold availability and readiness
* Convert qualified calls into confirmed branch visit appointments, and re-engage no-shows
* Handle objections on gold rate, purity, trust and documents without escalating routine queries
* Update every call outcome and lead status in the CRM the same day, with correct disposition tags
* Follow up on warm leads on Day 1, Day 3 and Day 7
* Reactivate old and dormant leads for repeat transactions and referrals
* Coordinate with branch teams on walk-in outcomes
* Track daily calls, connected calls, appointments and walk-ins, and report to the Team Leader / Sales Manager